If you are a music band member, you’ll undoubtedly be eager to discover different ways to promote your music and find new fans. You can build your own website to showcase your music; however, to take advantage of all the opportunities for online promotion, there is also lots more you can do.
No doubt promoting your music can be challenging, and finding the right platform and reaching the right audiences takes time and effort. However, continuing technological progress means there are ever more avenues for musicians to explore and with them opportunities to gain exposure to much larger cohorts of music-loving people.
Let’s examine some of the best ways to promote your band online.
1) Building a Website
An excellent place to start building an online presence as an artist is to build a website where you can upload your music and then direct fans there. Even without expert technical or design knowledge, you can create a slick, smart website that allows you to upload new tracks and share them with fans. Websites will really help you in the long run to reach your fans about various announcements.
Having a website makes you look professional, as though you mean business, and you can encourage visitors to download your tracks, purchase albums and merchandise and find out when your upcoming tour dates are too.
2) Getting Your Music on Bandsintown & Songkick
If you want to build on your success, you need to let fans know where you will be playing. Bands love nothing better than performing to a crowd, and you can make sure that your next gig is packed to the rafters by promoting your shows through online platforms such as Bandsintown and Songkick.
By doing so, you’ll alert locals and visitors to your presence in their neighborhood to make sure they won’t miss you. You can also link these accounts to your website, so if fans land there first, they can find out all the details and purchase tickets to your shows from there too.
3) Creating Your YouTube Channel
YouTube continues to be the go-to platform for consumers to enjoy video content, so it’s well worth making your presence known. YouTube is excellent for making your music more discoverable, and it also could be an opportunity for you to find your big break.
The thing with YouTube is that you not only reach a wider audience, you can also earn some extra money by opting for YouTube ads. This way, you make some extra money along with your other major shows.
Some huge names such as Justin Bieber and The Weekend started on YouTube – look where they are now. Perhaps your band will be the next big thing! Why waiting? Just go ahead and create your music band channel and let your fans know about it.
4) Music Hosting on Apple Music / Itunes
By putting your music on Apple Music and iTunes, you are making it available to millions of users. The great thing about Apple Music is that it recommends tracks to listeners based on the ones that they’ve just heard, and your record could be the one that they choose!
5) Adding Your Tracks to Last.fm
Last.fm is another useful site whose music service works by recording tracks that users listen to, and building up a detailed profile of their tastes. They ‘learn what you love’ and use that information to provide you with more of the same.
By getting your band listed in playlists alongside other musical greats, you could end up being the hottest new thing and build up an army of avid listeners clamoring for more!
6) Getting on Board With Reddit Music
The Reddit music thread is one that is well worth bands getting themselves acquainted with. This platform provides an opportunity to showcase their work with real music fans and receive feedback.
This helps bands to understand how they are perceived – it can be a bit brutal, but as long as you reside the rules of the community and don’t try too hard, you’ll find that this is a great place to find fans and learn more about how your music is coming across to others.
7) Uploading to Spotify
Spotify is a giant in the world of online music streaming, and almost every music artist under the sun has their work listed there. It has a particularly smart tool to help users find new artists that they might be interested in and allow bands and solo artists to appear on playlists alongside some of the industry’s most successful people. You’ll be missing a trick if you don’t promote your music here.
8) Discovering Music Blogs
Serious bands will understand the power of being promoted on a popular music blog. So if you want to find committed fans, then research blogs that cover your genre and reach out to them to see if you can get an interview.
You could also request that they write a review or post about your latest music. There is no harm in asking, and if they like your stuff, they’ll want to be the ones to have ‘discovered’ you first, so they should be more than happy to sing your praises to their readership.
By making sure that your music is available on all the above platforms, you are giving yourself the best chance to discover new audiences and make sure that the right people hear your music. If you are serious about your band’s success, make sure that you promote your music as widely as possible – the more effort you put in, the bigger the reward, and you should see your music become ever more popular as time goes by.