If you are a music band member, you’ll undoubtedly be eager to discover different ways to promote your music and find new fans. You can build your own website to showcase your music; however, to take advantage of all the opportunities, there is also lots more you can do.
No doubt promoting your music can be challenging, and finding the right platform and reaching the right audiences takes time and effort. However, continuing technological progress means there are more avenues for musicians to gain exposure to much larger cohorts of music-loving people.
How to Promote Your Music In 2023
1. Build a Website
An excellent place to start building an online presence as an artist is to build a website where you can upload your music and then direct fans there. Even without expert technical or design knowledge, you can create a slick, smart website that allows you to upload new tracks and share them with fans.
Websites will really help you in the long run to reach your fans about various announcements.
Having a website makes you look professional, as though you mean business, and you can encourage visitors to download your tracks, purchase albums and merchandise and find out when your upcoming tour dates are too.
2. Get Your Music on Bandsintown & Songkick
If you want to build on your success, you need to let fans know where you will be playing. Bands love nothing better than performing to a crowd, and you can make sure that your next gig is packed to the rafters by promoting your shows through online platforms such as Bandsintown and Songkick.
By doing so, you’ll alert locals and visitors to your presence in their neighborhood to make sure they won’t miss you. You can also link these accounts to your website, so if fans land there first, they can find out all the details and purchase tickets to your shows from there too.
3. Create Your YouTube Channel
YouTube continues to be the go-to platform for consumers to enjoy video content, so it’s well worth making your presence known. YouTube is excellent for making your music more discoverable, and it also could be an opportunity for you to find your big break.
The thing with YouTube is that you not only reach a wider audience, but you can also earn some extra money by showing YouTube ads on your videos. This way, you make some extra money along with your other major shows.
4. Add Track to All Major Streaming Platforms
You want to make it easy for people to find your music right? Well, then you’ll need to make your songs available for anyone and everyone to listen to online through the easiest means possible.
This means uploading your songs to all major streaming platforms like Apple Music, Spotify, etc.
One easy way to do this is to use a music distribution service. These services will help you get your music on all streaming sites without much effort on your part.
These services do cost money (either a monthly fee or royalty share) however in my opinion it’s worth it.
5. Add Your Tracks to Last.fm
Last.fm is another useful site whose music service works by recording tracks that users listen to, and building up a detailed profile of their tastes. They ‘learn what you love’ and use that information to provide you with more of the same.
By getting your band listed in playlists alongside other musical greats, you could end up being the hottest new thing and build up an army of avid listeners clamoring for more!
6. Get on Board With Reddit Music
Reddit is one of those platforms that is well worth bands getting themselves acquainted with. This platform provides an opportunity to showcase your work with real music fans and receive feedback.
In this Reddit post, a user provided a long list of subreddits you can post your music to for feedback, exposure, etc.
Doing this helps bands to understand how they are perceived – it can be a bit brutal, but as long as you reside the rules of the community and don’t try too hard, you’ll find that this is a great place to find fans and learn more about how your music is coming across to others.
7. Discover Music Blogs
Serious bands will understand the power of being promoted on a popular music blog. So if you want to find committed fans, then research blogs that cover your genre and reach out to them to see if you can get an interview.
You could also request that they write a review or post about your latest music. There is no harm in asking, and if they like your stuff, they’ll want to be the ones to have ‘discovered’ you first, so they should be more than happy to sing your praises to their readership.
8. Adding Your Music to TikTok
TikTok is going to be without a doubt one of the most used social media platform in 2023. What better way to promote your music than to start creating videos using your song in the background?
Tons of artists have gone exceptionally viral using this method.
Just take the song below for instance, already over 166k videos have been created with that sound and there are thousands of audio clips that have countless more videos created.
If you’re able to create a catchy song that works well on TikTok, you’ll get a wealth of free publicity.
By making sure that your music is available on all the above platforms, you are giving yourself the best chance to discover new audiences and make sure that the right people hear your music.
If you are serious about your band’s success, make sure that you promote your music as widely as possible – the more effort you put in, the bigger the reward, and you should see your music become ever more popular as time goes by.