Coming up with good event marketing strategies can be a puzzle in normal conditions. People always wonder what the best way of advertising an event to sell tickets is. And the thing is, there are a lot of ways to accomplish this feat. You have to think about finding the right balance between the price of the place where you choose to sell your tickets, as well as the reach you are most probably going to have.
During times like this, when the pandemic of the Coronavirus has changed the course of almost everything we do, there are other things you have to take into consideration. You have to think about safer ways of selling your tickets and ensuring your customers that they will be able to get a refund at any given point since we can no longer predict if we will be able to come to events.
In this article, you will find a few useful tips that will help you attract more people to your events during times like the year 2020.
Sell Online, Not On-Site
Most events usually have the option of buying tickets from different websites or social media and on-site. Still, during this year, we have learned that the maximum reduction of human contact can greatly reduce the chances of spreading the virus. As experts on ticket selling over at ticketfairy explain, removing the on-site buying option is how you can contribute to your events’ safety. Not only is this going to ensure a higher level of overall safety, but it may also increase your reach.
Since events nowadays generally have fewer visitors than usual, make sure that you have done your research and have found the best online option for selling your tickets when it comes to profit. In this way, you’ll be prepared to anticipate the required funds to pull off this endeavor. Another thing you should keep in mind is finding a website that allows refunds because of the reasons mentioned above.
Ensure Your Visitors Are in a Safe Environment
Since many people nowadays hesitate to leave the house, let alone go to events, you want to make sure that they feel safe regarding preventive measures against spreading the virus. Make sure to clean the space thoroughly where your event is taking place and have enough hand sanitizer stations spread out through the event grounds. Organize your area so that there is enough distance between different groups of people.
Wearing masks should be mandatory too. You can give out branded face masks at the entrance if someone forgot to bring their own. And, of course, include all of this information in the description of your event. It will draw more people to come since they can be confident that all preventive measures have been taken and that they can feel safe while enjoying your event.
Utilize Social Media for Advertising
People are using social media now more than ever. Since there is not much else to do, and since we have to spend most of our time in our homes, social media has become the main source of communication and leisure. Use this opportunity to advertise your events. Even though the number of people who choose to go to events is lessened, this advertising method will maximize your reach.
Virtual Live Shows
If your profession allows you to, consider doing virtual live shows. This is, of course, the safest option of them all. Even though it is not the same as doing things in person, people who respect and follow your work will surely support you in this way as well.
Since it is an at-home option, and people do not have to go out and search for the place of your event, you might even attract new admirers. This will allow you to have more people at your events once you can do them in person again.
Even though you would probably expect that very few people will want to go to events due to safety worries, it doesn’t have to be like that. Since we can not travel as much as we used to and many places we are used to visiting are closed due to the pandemic, your event might sell out quickly since many people are just looking for somewhere to go.
The most important thing is to make sure that you have done everything to make people feel safe. It might seem like a lot, but if you manage to bring in attendees during times like these, people will get used to coming to your events. Therefore, they will keep coming back long after the pandemic is over.